Launch of “iPhone killer”- Palm Pre

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Small crowds gathered on Saturday for the official launch of Pre, the smartphone seen as Palm Inc’s best chance to claw back market share from Apple Inc’s iPhone and Research In Motion Ltd’s Blackberry.

The new high-end phone, considered a pivotal product for both Palm and Sprint Nextel, has been greeted by rave reviews.

Lines were far shorter than those that snaked around Apple stores for its first hugely popular iPhone two years ago, but many consumers said they were eager for the new product.

“I wanted their iPhone killer. I’ve been anticipating this for a while,” said Peter Lewis, who bought phones for himself .

Sprint, the No. 3 U.S. mobile telephone service, is depending on Pre to help stem defections and win back subscribers from rivals such as AT&T and Verizon Wireless, a venture of Verizon Communications and Vodafone Group Plc.

Sprint spokeswoman Jennifer Walsh Keifer said late on Saturday that Sprint had sold out of Pre phones at a number of different locations around the country and that the company was doing its best to restock stores.

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Pre is hitting the shelves just before Apple is widely expected to announce a new iPhone on June 8.

PRICE AND KEYBOARD

The Pre costs $199.99, after a $100 rebate, for customers who sign a two-year service contract. It is priced in line with the $199 smaller-capacity iPhone. Pre’s monthly service fees start at $69.99, including unlimited text messaging, lower than the cost of iPhone service plans with similar features.

“It’s always nice to see a bunch of people waiting for a product you worked on,” Palm Executive Chairman Jon Rubinstein, a former Apple executive who helped create the iPod, said at a Sprint store in San Francisco’s financial district, where more than a dozen people lined up to purchase a Pre.

He said the opportunity for smartphones was big enough to sustain a market for three to five successful vendors.

“For us, the opportunity is not to take customers away from RIM or Apple,” Rubinstein said, but rather to entice users of lower-level cell phones to upgrade to a more powerful smartphone.

Some who waited in line on Saturday were clearly more technologically savvy.

The Pre’s tiny keyboard is expected to attract some consumers who find it difficult to type on iPhone’s virtual touchscreen.

Pre was the most talked about device at the Consumer Electronics Show in Las Vegas in January. It is the first Palm phone to use the company’s new webOS operating system.

Palm investors have been waiting for its new mobile platform since June 2007, when Elevation Partners took a $325 million, 25 percent stake in Palm and brought in Rubinstein.

Sprint hopes to attract corporate clients, but the Pre could have a difficult time making inroads with often conservative corporate technology departments.

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