New action, the video platform YouTube wants more revenue
New action.
I predicted that this should happen a long time ago. YouTube will now begin to implement an aggressive policy against those who use ad blocking. Read about it further in the article, but first the history
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What is the history and success of YouTube’s founding. YouTube was founded in February 2005 by three former PayPal employees, Chad Hurley, Steve Chen, and Judd Karim.
The idea for YouTube came about when the founders experienced difficulty in sharing videos online due to the limitations of existing platforms.
They wanted to create a platform that would allow people to easily upload, share, and watch videos.
The first video ever uploaded to YouTube was titled “Me at the zoo” and featured Jawed Karim, one of the co-founders, at the San Diego Zoo. It was uploaded on April 23, 2005.
Original video:
The video-sharing platform gained traction quickly, and by July 2006, YouTube had become one of the most popular websites on the internet, with millions of daily views.
In November 2006, Google acquired YouTube for $1.65 billion in stock. This acquisition provided YouTube with the resources and infrastructure necessary for its rapid growth.
Under Google’s ownership, YouTube expanded its user base and introduced new features and improvements to the platform.
YouTube’s success can be attributed to several factors. Firstly, it offered a simple and user-friendly interface that allowed anyone to upload and share videos easily.
This accessibility led to a massive influx of content creators and viewers, contributing to the platform’s popularity. Additionally, YouTube’s algorithmic recommendations and suggested videos played a significant role in its success.
The platform’s algorithms analyze user behavior and preferences to suggest relevant videos, keeping users engaged and encouraging them to spend more time on the site.
YouTube’s success also stems from its ability to monetize content.
It introduced the YouTube Partner Program in 2007, allowing content creators to earn revenue through advertisements displayed alongside their videos. This incentivized creators to produce high-quality content and contributed to the platform’s growth.
Over the years, YouTube has expanded its services and features, including live streaming, the introduction of YouTube Premium (a subscription-based ad-free experience), YouTube Music, and YouTube TV (a live TV streaming service).
New action, problem.
However, not everything is so nice. The problem is money! It turns out that the high income is not enough and more is needed.
Users who don’t watch ads are to blame. You tube decided that something had to be done!
YouTube is looking to take a more aggressive approach in preventing viewers from using ad blockers while watching videos on its platform. YouTube saw ad revenue fall 2.6% year over year as advertisers pulled back from the platform due to economic uncertainty.
YouTube only raked in $6.69 billion in advertising revenue for the first fiscal quarter of 2023 compared to the $6.87 billion during the same period last year.
As “BleepingComputer” reports, people have been posting screenshots on social networks like Reddit that show a pop-up notice warning them that their player will be blocked after three videos.
The warning says YouTube will block their ability to play videos on the platform unless they disable their ad blocker or add the website to their white list.
“Ads allow YouTube to stay free for billions of users worldwide,” the notice continues. To go ad-free, the company tells users to get a YouTube Premium subscription so “creators can still get paid.”
Prior to these warnings, YouTube only showed popups to ad blocker users, reminding them that it’s against the website’s TOS. Eventually, it added a timer to the notices to ensure viewers take the time to read them.
The website has confirmed to “BleepingComputer” that the new alerts are part of an experiment. A spokesperson told the publication that YouTube is “running a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium.”
YouTube might temporarily disable playback in extreme cases, where viewers continue their use of ad blockers.
” The spokesperson added that they will only disable playback “if viewers ignore repeated requests to allow ads on YouTube,” though it’s unclear if that means YouTube won’t automatically block playback after a viewer watches three videos and will give them more opportunities to comply.
At the moment, this new approach only affects a small number of users, and YouTube didn’t say how many people and regions are part of the test.
The website, which makes most of its money from ads, has seen its ad revenue decline over the past three quarters, so we won’t be surprised if this test expands to more users around the world should it turn out to be effective.
This is the third quarter in a row that YouTube’s ad revenue decreased. The downward sliding figures are a cause of concern for content creators, who look to ad revenue to earn income.
The company attempted to offer reassurance during Tuesday’s earnings call, choosing to focus on its success with the short-form video feature Shorts.
Last year the number of channels that uploaded to Shorts daily grew over 80%.
Those posting weekly on Shorts saw the majority of new channel subscribers coming from their Shorts posts. As the platform experiences intense competition from rivals like TikTok, the company continues to focus on the Shorts to boost its growth.
All The Best!
