Over the past few years there has been considerable discussion within the career services industry. I wonder how? The facts are like that!To see important ads, turn off your ad blocker! Article continued below:
The general media, about keywords and their impact on job hunting. The phenomenon is due in part to the Internet’s influence on how we manage our careers.
What’s the big deal?
The significance of keywords is the result of two applicant-screening realities.
The first is the fact that employers don’t “read” resumes. During a preliminary review, employers visually scan each re’sume’for 10 to 20 seconds before making an “include/don’t include” decision.
They simply don’t have time to read the hundreds of re’sume’s they receive.career
The second reality is that an increasing number of companies screen re’sume’s electronically.
State-of-the-art applicant tracking systems enable employers to quickly search for skills and qualifications that match their talent needs.
Your resume, what exactly are keywords?
Keywords are those “buzz words” which are commonly associated with an industry, discipline, or profession.
They communicate position-specific functions, responsibilities, skills and ac-complishments. Here is a sampling of keywords for three different fields:
Sales: key account management, account retention, consultative sales.
Banking: branch operations, credit administration, foreign exchange.
Senior management: benchmarking, business development, continuous process improvement, corporate image.
Keywords can also be position titles, certifications, industry-specific acronyms, geographic locations and languages.
Where can I find keywords?
If you are an industry insider, relevant keywords are already in your vocabulary. However, when changing fields you can research newspapers, trade publications, job postings, and re’sume’and cover letter books.
Once you have identified appropriate keywords, you will want to incorporate them into your job search communications. Sprinkle them throughout your re’sume’, cover letters and interview follow-up letters.
Before going keyword crazy, keep in mind that while keywords are a vital component of effective job searching, they are just one component.
Every keyword must be substantiated by your career track, expertise, and accomplishments. The right keywords for my resume
Here’s an example of a well-structured resume with the right keywords for a trade job, such as a tradesperson.
Creating a strong resume for a trade position involves showcasing your relevant skills, experience, and qualifications.
[Your Name] [Your Address] [City, State, Zip Code] [Your Phone Number] [Your Email Address]
Your resume, Objective.
Dedicated and experienced tradesperson seeking a [specific trade] position. Proven track record of delivering high-quality workmanship and ensuring customer satisfaction. Proficient in [relevant tools and equipment] with a strong commitment to safety and adherence to industry standards.
[X years] of hands-on experience in [specific trade], including [mention any specializations].
Skilled in [relevant skills like troubleshooting, installation, repair, maintenance, etc.].
Extensive knowledge of [industry regulations and standards].
Strong attention to detail and a commitment to delivering projects on time and within budget.
Excellent problem-solving and communication skills.
[List technical skills specific to your trade, e.g., welding, electrical wiring, pipefitting, etc.]
[Safety certifications or training you possess, such as OSHA, first aid, CPR, etc.]
[Soft skills like teamwork, communication, adaptability, and customer service.]
Work Experience: [Job Title] – [Company Name] [Dates of Employment]
Describe your primary responsibilities and achievements using strong action verbs, emphasizing how you contributed to the success of the projects or company. Use specific examples.
Highlight any leadership roles or special projects you were a part of. Quantify your achievements wherever possible (e.g., “Completed 150+ installations per year” or “Reduced downtime by 20% through proactive maintenance”).
[Job Title] – [Company Name] [Dates of Employment]
Follow the same format as above for your other work experiences.
Education: [Degree] in [Your Field] [University/College Name] [Graduation Date]
Mention any relevant coursework or honors if applicable.
[List any trade-related certifications, licenses, or training programs completed, e.g., Electrician License, HVAC Certification, etc.]
[If applicable, mention any trade associations or memberships, e.g., Member of the National Electrical Contractors Association (NECA).]
References: Available upon request.
Make sure to tailor your resume to the specific trade job you’re applying for. Use industry-specific keywords, highlight your accomplishments, and quantify your achievements wherever possible. Additionally, ensure that your resume is well-organized, error-free, and easy to read.
All The Best!